Empower your brand with smart, flexible solutions for gift cards
We helped OFM. relaunch their gift card and make it truly omnichannel. Simple to use, easy to manage and ready to scale.
Customers can now buy and redeem the gift card in-store, online or through external partners. We ensure OFM. stays fully in control while offering customers a smooth gifting experience.
OFM. is a men’s fashion retailer in the Netherlands. Across 25 clubhouses, men can find everything from sharp suits to jeans and sneakers.
It’s more than fashion. OFM. offers advice, lifestyle products, events and great deals to help men get the best out of their wardrobe – and themselves.
The previous gift card was mostly in-store and hard to use online. Checking the balance was difficult, and the system couldn’t support wider distribution or third-party sales.
OFM. needed a true omnichannel solution that improved the customer experience, made it easy to buy and redeem gift cards anywhere, and scaled effortlessly.
They also wanted to unlock new sales opportunities, like B2B and year-end gifts, without being limited by internal systems.
We worked with OFM. to launch a modern gift card solution that works seamlessly online, in-store and with external partners.
Using our Gift Card platform and Trade Order System, OFM. can now manage the entire programme. This includes issuing cards, distribution, reporting and product management, all from one place.
Trade makes it simple to manage both digital and physical cards, automate orders and collaborate with partners or webshops.
Through our partner network, the OFM. gift card is now sold widely across multiple external channels, both online and offline. Integration is simple, and adding new partners requires minimal effort.
The result: OFM. keeps full control while the programme scales with them.
Together, we transformed a limited in-store gift card into a fully omnichannel, scalable programme.
The OFM. gift card is now easy to buy, redeem and manage for customers, partners and OFM. themselves.
With flexibility, control and a future-proof setup, OFM. continues to grow its gift card business and reach more customers than ever.
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