Empower your brand with smart, flexible solutions for gift cards
The Podium Cadeaukaart makes it easy to give theatre and concert experiences as a gift. The card can be redeemed (online) at nearly all theatres in the Netherlands, the Nationale Theaterkassa, Eventim and a growing number of venues in Belgium. With more than 30,000 performances and concerts to choose from each year, the card helps to encourage cultural participation.
Behind this simple user experience lies a complex network of points of sale, accepting partners, resellers and financial flows. Intersolve provides the technical and financial infrastructure that makes this possible in a secure, scalable and efficient way.
SPTC is a not-for-profit organisation with one clear mission: attracting more people to the performing arts. The Podium Cadeaukaart plays an important role in achieving this mission by making theatre and concert experiences easy to give and enjoy.
The Podium Cadeaukaart can be redeemed at hundreds of theatres and is available through thousands of points of sale, online channels and resellers. Each year, the card is used approximately 220,000 times to purchase theatre and concert tickets. As 90% of recipients attend a performance with someone else, this indirectly results in around 420,000 visitors per year.
With this approach, SPTC fulfils a distinct position within the sector. The organisation operates independently, without subsidies, donations or funding, ensuring its independence at all times. Revenue from the Podium Cadeaukaart flows back into the sector, including through ticket purchases and collective promotion.
Behind a widely accepted gift card lies a complex network of theatres, points of sale, resellers and financial flows. Managing this successfully requires an infrastructure that is reliable, scalable and flexible enough to easily support new initiatives and partners.
For SPTC, it is essential to be able to focus on promotion and marketing without being burdened by technical and administrative complexity. At the same time, the sector requires tailored solutions, multiple card types and support for a wide range of partnerships.
The challenge: combining ease of use with maximum control. A gift card program that is efficient to manage, adapts to market developments and can scale easily without placing additional pressure on the organisation.
The Podium Cadeaukaart is a closed-loop gift card. It can be redeemed at hundreds of locations, but only for the purchase of theatre and concert tickets. Intersolve handles the issuance, processing and financial settlement in a fully secure and reliable way.
Points of sale, accepting partners and resellers can easily connect through our partner network. Through Intersolve Plaza, the card is also made available to a wide network of (online) resellers, enabling distribution to scale easily without additional complexity.
By actively contributing at a technical, operational and strategic level, SPTC can respond quickly to new initiatives, while ensuring that the gift card program continues to run smoothly and efficiently. This allows SPTC to focus entirely on increasing theatre attendance.
Thanks to its partnership with Intersolve, SPTC can fully focus on its mission: enabling more people to enjoy theatre and concerts. The technical and financial infrastructure ensures the gift card program runs reliably and can easily scale up to accommodate new initiatives.
Points of sale, resellers and theatres can be connected quickly, transactions are processed securely and financial flows remain fully under control. This ensures the program remains efficient to manage, even with a small team and a growing network.
As a result, the Podium Cadeaukaart continues to be a powerful tool for encouraging cultural participation, whilst SPTC can continue to operate independently and is prepared for further growth.
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